immediate interests and long-term meaning in Chinese

近利和远利

The relationship between local interests and overall interests , between immediate interests and long - term interests should be handled correctly
正确处理局部利益与整体利益、眼前利益与长远利益的关系，
Fifthly , to strengthen the study of operating strategy and hold the initiative right of the operating work ; further establish the concept of " a great operation " and pay high attention to developments of the market and deepen the analysis of economic activities ; to intensify the study of big accounts operating strategy , handle correctly the relations between immediate interests and long - term interests and implement relative marketing policy on the precondition of implementing in earnest the state laws , codes and relative policies
第五，加强经营策略研究，把握经营工作的主动权。进一步树立“大经营”观念，高度关注市场动态，深化经济活动分析。加强对大客户经营策略的研究，正确处理眼前利益与长远利益的关系，在认真执行国家法律法规和有关政策的前提下，实施相应的营销策略。